Most digital marketing initiatives lay great emphasis on enhancing the user experience (UX), delving specifically on aspects such as micro-moments and highly-targeted advertising. Concurrently, marketing campaigns are being continuously refined through the use of AI. Chatbots are another essential aspect of the present digital marketing arena. This AI-driven technology uses instant messaging to chat in real-time, day or night, with customers or site visitors. Many customers prefer interacting with chatbots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience.
The next level of innovation in marketing aims to automate the data-driving decision processes instead of mere reporting of data. In doing so, companies can leverage machine learning and provide the solution with services from IBM's Analytics, Google Prediction API, Microsoft's Azure, and Amazon Machine Learning. Evidently, these capabilities have boosted investments in analytics software platforms coupled with sophisticated dashboards that can understand business objectives and perform standard analytics reporting. While cloud-based, mobile and smart tools are gaining traction, companies are also deploying social media tools for measuring the performance of their social media initiatives.
In short, organizations that are more successful with their marketing view the initiatives through the customers' eyes. In this scenario, there are scores of innovative solution providers who can help organizations succeed in their marketing endeavours. This edition of MarTech Outlook brings the spotlight on the leading companies in this landscape.
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